Lenovo: Rethinking content curation’s ROI

lenovo-logoMarketers need to view content curation as a mechanism to generate leads and sales in its own right, not just a tool for creating brand awareness. But to do so, the content curator must strike a fine balance between hard conversion metrics and a structured, dynamic approach to storytelling. That’s because content curation only reaches its full potential when it evolves alongside the audience member – it’s a process, rather than the static collection which marketers sometimes assume it to be.

Click here to read about the case at Marketingmag

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