What is Content Curation?
‘Curation’ is a term that is of course associated with museums and libraries, but in content land we mean ‘structurally gathering and sharing other people’s content with various purposes’. The link that you paste in an e-mail to a colleague to an interesting article is content curation too, but it is not done structurally. So a system is required.
Here are some definitions of content curation:
- “Content curation is the process of gathering information relevant to a particular topic or area of interest. Services or people that implement content curation are called curators. Curation services can be used by businesses as well as end users.” (Wikipedia)
- “Content Curation is the act of discovering, gathering, and presenting digital content that surrounds specific subject matter. Though it is still considered a “buzz word” by many in the content world, content curation is now becoming a marketing staple for many companies with a successful online presence.” (Eileen Mullan, EContent).
- “Content curation is the process of identifying content created by others that will be valuable for your audience and then publishing it on your own platform.” (Michael Brenner, B2B Marketing Insider)
- “Content curation is the process of choosing the most relevant information to meet your readers’ needs on a specific topic like a good editor or museum curator. Content curation requires more than just the selection of information. It’s the assembling, categorizing, commenting and presenting the best content available.” (Heidi Cohen, Riverside)