While monetizing users is an ongoing challenge for social media sites like Twitter and Facebook, one user has found a way to make $500,000 per year using social media platforms.

Kris Sanchez, the 25-year-old man behind the Twitter account @Uberfacts, has made a career out of tweeting random facts.

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Alcatel-Lucent IT Strategies

As a leading innovator in communications technology, products, and services, Alcatel-Lucent delivers intelligent networks that administer communication tools and secure IP infrastructures. In the continually changing communications market, Alcatel-Lucent’s Enterprise group needed to display thought leadership and provide fresh, innovative ideas for customers and prospects. Their key to success was not only consistent, relevant messaging, but also unique, diverse opinions on a variety of relevant topics.

Alcatel-Lucent launched a curated microsite, the IT Strategist, to find, organize, and publish topic-specific content. This curated site emphasizes CIO/executive level strategies, designed to help organizations improve their businesses with up-and-coming communications technology.

Click here to see the website (source: Oracle)

Guy Kawasaki on the Art of Innovation: Ten Steps


Verne Global Green IT

Verne Global, a wholesale supplier of data center space based in Keflavik, Iceland, and Washington, D.C., wanted to be recognized for its low energy footprint. The firm needed to educate prospective customers about the viability of green IT and the business value of the Icelandic data centers, powered by 100% renewable resources without a price premium. Facing a familiar problem for a startup, Verne Global had limited resources to invest in marketing, build awareness for green IT, and establish its expertise for operating energy-efficient data centers.

Click here to see the website (source: Oracle)