While monetizing users is an ongoing challenge for social media sites like Twitter and Facebook, one user has found a way to make $500,000 per year using social media platforms.
Kris Sanchez, the 25-year-old man behind the Twitter account @Uberfacts, has made a career out of tweeting random facts.
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iQ — a technology-focussed magazine created by IT company Intel, features a mix of original reporting by Intel employees alongside curated content from the likes of Mashable. By adopting this content blend of differing voices of employees and non-employees, Intel can foster and maintain its image as a top technology provider, without seeming contrived or biased.
Click here to see the iQ website
The New York Times reports on how General Mills have taken a high level approach to change the public image of high sugar sweetened ceerals by launching a brand-agnostic online campaign calls Hello, Cereal where they selectively curate recipes using cereals.
Click here to read about the case at The New York Times